All about us
Hi, I’m Fiona Wood. I’m married with two sons, and as a mum, have experienced everything from sniffles to glue ear; and prickly heat to eczema. I founded Naturally Cool Kids in July 2010 after years of being frustrated by the lack of affordable, natural skincare for kids.
Like many parents, I’ve always used natural products on my children’s skin, but when summer came, there were few alternatives to chemical-laden sunscreens; and in winter I had to compromise my sons’ natural skincare for cold protection containing petroleum and other additives that have been linked to carcinogens*, and which I absolutely wanted to avoid!
As I looked further, I started to think about how I could use my experience to create a children’s skincare range for parents who are looking for a more natural, greener way to protect their children’s skin and health.
My big break came when mums from all over the UK voted for Naturally Cool Kids to win the Barclays Take One Small Step new business idea competition - a national campaign which aims to find people with outstanding business ideas and help to get them started.
As a result, I’ve developed six products which only contain lovely, natural and soothing ingredients...and not a chemical in sight!
Having the privilege of creating products from scratch meant that we could choose where and how we manufacture, so, true to our passion for all things natural, we’ve made sure that our products are kind to the environment, and we also manufacture in the UK. Careful thought has also gone into the packaging design too, to make it so easy to use that children can even do it themselves!
We’ve also decided to support a charity each year. In 2011 we’ll be donating funds to Yorkshire charity Reuben and Friends, and getting involved in fundraising events throughout the year.
And there are big plans for Naturally Cool Kids in the future so be sure to read our regular news updates on the website!
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